Internet Exports
QR-powered digital catalog & lead capture for trade fairs
- Client
- Internet Exports
- Industry
- Garment Manufacturing & Export
- Location
- Gurgaon, India
- Type
- Custom Web Platform
A garment exporter needed to stop losing buyers at trade fairs. We built a platform where every booth visitor scans a QR code, browses the full product catalog on their phone, selects the styles they like, and receives a personalized PPT catalog by email — while the sales team gets a scored, ranked list of leads instead of a stack of business cards.
The Problem
At exhibitions, the company relied on printed catalogs — expensive to produce, outdated the moment a product line changed, and heavy for buyers to carry home.
Booth visitors who showed real interest left nothing behind but a business card. There was no record of which products each buyer actually looked at, and no way to rank hot leads over casual walk-ins.
Follow-up after a fair was manual: typing up card details, guessing at interest, and emailing a generic catalog days later — after competitors had already followed up.
What We Built
We designed and built an end-to-end system that turns a booth visit into a tracked, scored sales lead — and automates the follow-up before the visitor has even left the fair.
Mobile-first digital catalog
Buyers scan a QR code and instantly browse the full product range — garments, kidswear, scarves, towels and more — on their own phone. No app install, always up to date.
Per-product & per-event QR codes
Every product and every exhibition gets its own QR code, generated in bulk and exported as print-ready ZIPs for booth displays and product tags.
Selection basket & inquiry flow
Visitors shortlist the styles they like and submit one inquiry with their details — validated and rate-limited to keep the lead data clean.
Auto-generated personalized catalogs
The moment an inquiry is submitted, the system generates a PowerPoint catalog containing exactly the products that buyer selected and emails it to them automatically — with delivery tracked end to end.
Lead scoring engine
Every interaction is scored — a physical QR scan, browsing in session, selecting products, requesting a catalog. The sales team opens the dashboard to a ranked list of the hottest buyers.
Full admin dashboard
Products, categories, events, leads, QR codes and catalog generation managed in one place, with role-based access for staff and a full activity log.
Scan analytics
Every scan is logged with its source, session and event — so the company knows which products drew attention at which fair.
Fast, cheap image delivery
Product photography served in six responsive sizes from zero-egress cloud storage — fast on exhibition-hall Wi-Fi, near-zero bandwidth cost.
The Outcome
- Printed catalogs replaced by a digital catalog that is always current — product changes go live instantly across every QR code already printed.
- Every interested booth visitor now becomes a recorded lead with a browsing trail, instead of a business card with no context.
- Follow-up happens in minutes, not days: buyers receive a catalog of exactly what they shortlisted before they leave the exhibition hall.
- The sales team prioritizes follow-up using lead scores instead of guesswork.
Interface visuals are illustrative mockups — client data is not shown.
What We Did
Technology
Delivered in collaboration with a partner agency.
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